NEW EMMY AWARD FOR OUTSTAINDING CONTENT
DISTRIBUTED VIA NON-TRADITIONAL DELIVERY PLATFORMS

Eligibility

Entries can be produced by anyone, anywhere in the world.

Entries must be produced for distribution in the United States market and must be available for viewing in at least 50% of national market. (The Internet and cellular distribution now exceeds 52% of U.S. households.).

(Example: A producer working in China, designing material primarily for the American market would be eligible to submit his or her work. A producer working in China designing material for initial transmission in China with a secondary intent of distribution in the United States would not be eligible.)

Entries must be original work designed for broadband distribution. Repurposed material originally produced for traditional media is not eligible. If some repurposed material is included in the entry, the producer must provide evidence that the broadband product is not merely a copy of previously produced programming.

Entries must be submitted on DVD.

Entries can not exceed 20 minutes in length.

Entries whose focus is on Sports should be submitted for consideration for a Sports Emmy award. Entries whose focus is news, current affairs, business and finance, and documentaries should be submitted for consideration for a News and Documentary Emmy award or a Business and Financial Emmy Award. Entries whose focus is public service or community service should be submitted for consideration for a Public Service & Community Service Emmy award. All other entries including those whose focus is on entertainment should be submitted for consideration for the Daytime Emmy Award.

  • The eligibility period for Daytime Emmy submissions is work originally made available for downloading or streaming between January 1, 2005 and March 1, 2006. The deadline for entering work is March 1, 2006.
  • The eligibility period for Sports Emmy submissions is work originally made available for downloading or streaming between January 1, 2005 and March 1, 2006. The deadline for entering work is March 1, 2006.
  • The eligibility for News and Documentary Emmy submissions is work originally made available for downloading or streaming between January 1, 2005 and March 1, 2006. An early deadline for entering work is February 28th 2006. A final deadline is March 24, 2006.
  • The eligibility for Business & Financial submissions is work originally made available for downloading or streaming between July 1, 2005 and June 30, 2006. The deadline for entering work is September 27, 2006.
  • The eligibility for Public & Community Service submissions is work originally made available for downloading or streaming between January 1, 2005 and March 1, 2006. The deadline for entering work is July 25, 2006.

    Entries must be accompanied by a written explanation by the producers of the award-worthy significance of the material in the entry.

  • The entry fee for the Daytime Emmy Award is US$300
  • The entry fee for the Sports Emmy Award is US$375.
  • The entry fee for the News and Documentary, and Business Award is US$300 if received by February 28, 2006. A US$400 fee is charged for entries received no later than March 24, 2006.
  • The entry fee for the Public and Community Service Emmy Award is US$300.
  • The entry fee for Business & Financial Reporting Emmy Award is US$300.
Judging

CONTENT, CREATIVITY and EXECUTION are the primary standards for judging winners. Judges will focus on the clarity of presentation of information, as well as on the visual impact of the entry.

Advocacy and presentation of strong points of view are eligible for award consideration. "Self-publishing" of work by individuals as well as production entities is eligible for consideration.

Content in an entry could be eligible for submission to more than one Emmy award, i.e. a Sports documentary could also appear to qualify for judging in the News& Documentary area. Nonetheless, the work can be entered in only one competition

The judging panel for each of the Emmy Awards (Sports, News & Documentary, Business & Finance, Public & Community Service and Daytime) will be content experts rather than technicians. There will be separate judging panels for each of the Emmy Award areas although there can be an overlap with some judges serving on more than one panel.

Judges will vote via secret ballot.

Before voting but after screening, members of the panel will be encouraged to discuss judging criteria (but not their opinions of content). An executive of the National Television Academy will conduct a detailed review in order to focus the panelists on the requirement to evaluate CONTENT, CREATIVITY and EXECUTION of the presentation, specifically the clarity and visual impact of the entry. The purpose of this discussion period is to help the judges deal with disparate forms such as a 20 minute Internet streamed entry versus a series of 2 minute "iPod" or cell phone pieces.