Nominees
for the 2002 Public and Community Service Award
5 Local PSA Nominations
Title: Corner
Sponsoring Organization: AL/ANON/ Banyan Communications
Station/City: Various
Synopsis: an outreach campaign to help enhance public awareness of alcoholism
within the family.
Title: One Houston United
Sponsoring Organizations: United Way of the Texas Gulf Coast
Stations/City: KHOU – TV 11, KTRK – TV 13, KPRC – TV
2, KHWB – TV 39 and KTMD – TV, Houston Texas
Synopsis: a campaign organized by the United Way of the Texas Gulf Coast
to raise money to assist private citizens who suffered losses due to
the devastating flood.
Title: Love Builds Happy Families: Protect Your Children
Sponsoring Organization: Watch Tower Bible and Tract Society
Stations/City: Various
Synopsis: Enriches and enlightens the community by raising parents’ level
of awareness about the potential dangers of on-line chat rooms.
Title: 9Cares Colorado Shares Music Drive: Maestro
Sponsoring Organization: KUSA – TV
Stations/City: KUSA – TV/Denver, CO
Synopsis: a campaign organized by KUSA and assisted by music teachers
from the Denver area to collect used musical instruments in a one-day
drive at KUSA – TV.
Title: Spotlight on National Breast Cancer Awareness Month
Sponsoring Organizations: AstraZeneca Healthcare Foundation / NBCAM Board
of Sponsors
Stations/City: Various
Synopsis: Puts a real face on breast cancer survivors using four multi-cultural
women/survivors communicating their message through rap.
5 National PSA Nominations
Title: Get Up, Get Out, Get Moving: Sedentary
Sponsoring Organization: American Academy of Orthopaedic Surgeons
Synopsis: Osteoarthritis, osteoporosis, and other musculoskeletal conditions
can be worsened by a sedentary lifestyle, this PSA promotes healthy habits
to avoid health problems in one’s future.
Title: Rap-It-Up: Couples, Heartbeat, Warped Security
Sponsoring Organizations: BET & Kaiser Family Foundation
Synopsis: These spots featuring Ja Rule and Jill Scott are all designed
to convey the message that no one is immune to the threat of HIV/AIDS.
Title: MTV Fight For Your Rights:
Protect Yourself – Excuses,
Roller Coaster, Shark
Sponsoring Organizations: Public Interest Productions & MTV
Synopsis: Spots using smart comedy as a way to get the safe – sex
message to a youth culture who have been exposed to the message their
whole lives.
Title: This is the American Cancer Society: Hope. Progress. Answers.
Sponsoring Organizations: American Cancer Society
Synopsis: a nationwide image campaign that supports the American Cancer
Society’s mission of eliminating cancer as a major health problem
by preventing cancer, saving lives, and diminishing suffering from cancer.
Title: The White Bedroom: Why?, Respect, Worry
Sponsoring Organizations: MAC Aids Fund / Elton John Aids Foundation
/ Public Interest Productions
Synopsis: Featuring Elton John, Mary J. Blige and Shirley Manson framing
questions that one hundred young people from across the country answered,
while also providing info about HIV, AIDS and other STD’s in a “white
bedroom” set.
10 Community Service Nominations
Title: interact Atlanta: Crossroads
Station/City: WTBS – Atlanta, GA
Synopsis: Profiles three generations of African – American men,
exploring the trials and triumphs that have made them men of inspiring
character.
Title: Beating The Odds
Station/City: KRON – San Francisco, CA
Synopsis: An on-going project using news stories, specials and public
service announcements to tell the stories of low income students overcoming
tremendous obstacles.
Title: Eye on Education: A Day In The Life
Station/City: WGBH – Boston, MA
Synopsis: Shot in a single day, this show presents personal and revealing
moments from students and teachers to depict the true impact of school
reform in the classroom.
Title: No Greater Love
Station/City: PBS
Synopsis: Designed to bring together dramatic human stories with a powerful
call to action in the hope of broadening the public’s understanding
and acceptance of organ donation and transplant.
Title: 34 a Su Lado ( 34 by Your Side)
Station/City: KMEX - Los Angeles, CA
Synopsis: One Wednesday a month, this program acts as a “tech – support
for your Life” for the Hispanic community giving advice and direction
in dealing with issues ranging from government to family.
Title: Hometown Heroes
Station/City: WETA – Arlington, VA
Synopsis: Promotes the efforts and achievements of remarkable individuals
in the Greater Washington area, while inspiring people to nominate candidates
and encourage volunteerism.
Title: Degrassi: The Next Generation
Station/City: Noggin
Synopsis: Featuring “real life” spots this episode focuses
on one of the most dangerous challenges of adolescence: illegal drugs,
specifically MDMA, or “Ecstasy.”
Title: Super 17
Station/City: WTBS – Atlanta, GA
Synopsis: Strengthens the community by celebrating volunteers and motivating
viewers to get involved with causes close to their hearts.
Title: WBZ’s Children’s
Hospital Telethon
Station/City: WBZ - Boston, MA
Synopsis: Educates the viewers about the services provided at Children’s
Hospital Boston while also raising over 18 million dollars through an
annual holiday telethon.
Title: Great American
Toy Test
Station/City: KTVU – Oakland, CA
Synopsis: Provides parents and other consumers with well researched child
toy preferences in time with the holiday shopping season.
