Award To Be Given For the First Time This June 

New York, NY – April 18, 2007 – The National Academy of Television Arts & Sciences today announced the nominees for the Daytime Emmy® Award in a newly created category honoring excellence in Morning Television Programming.  The winner will be announced at the Daytime Entertainment Emmy® Awards in June in Hollywood, where awards will be presented to the winning series host or co-hosts and producer. 

            The nominees, tabulated by the independent accounting firm of Deloitte & Touche LLP, are:




            “We believe the popular network morning shows deserve their own category in the Daytime Emmy® Awards,” said Peter Price, President/CEO, The National Television Academy.  “Individual segments on the morning shows have often won News & Documentary Emmy® Awards, but the morning programs have seldom won Daytime Emmy® Awards when they have to compete against the full day’s talk shows.  The morning shows are a special breed and deserve their own recognition in the Daytime Emmy® Awards.” 

            The new category recognizes excellence in morning programming, telecast prior to 12:00 noon and involving general and special interest and human interest topics, popular culture and entertainment. Entrants were given the choice of entering in either the Morning Program or the Talk Show category, but not both.

            The 34th Annual Daytime Entertainment Emmy® Awards will be broadcast live on Friday, June 15 (9:00 PM – 11:00 PM ET/PT), on the CBS Television Network from the Kodak Theatre in Hollywood.  White Cherry Entertainment will produce the awards show for the second consecutive year. 

            On Thursday, June 14, the National Television Academy will also host the Creative Arts & Entertainment Emmy® Awards at the Hollywood & Highland.  The 34th Annual Daytime Entertainment Emmy® Awards will be sponsored by American Airlines and PURPOSE. 

            Television pioneer Lee Phillip Bell will receive the Lifetime Achievement Award for the Daytime Emmy® Awards..  She is co-creator, along with her late husband, William J. Bell, of CBS's long-running daytime dramas "The Young and the Restless" and "The Bold and the Beautiful."

            James Lipton, creator, executive-producer, writer and host of the 12-time Emmy®-nominated Bravo series, “Inside the Actors Studio” will receive a Lifetime Achievement Award at the Creative Arts & Entertainment Emmy® Awards on June 14.

            The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts and Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting.  Beginning in 2006, The National Television Academy began recognizing programming produced for the Internet, cellphones, and portable media players with its new Broadband Emmy® Award for Outstanding Achievement in Content for Broadband and Portable Delivery.  Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences.   Regional Emmy®s are given in 20 regions across the United States. Beyond awards, the National Television Academy has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public.  For more information, please visit the website at

Contact:    Cheryl Daly                        212-484-9446